Parco Natura Viva supports the Barbary Macaque Awareness and Conservation (BMAC), an organisation that carries out projects dedicated to the conservation of barbary macaques in Morocco by investigating their conservation status in the wild through scientific studies, identifying the threats and intervening to safeguard the species and its habitat, and finally by educating local communities on the importance of this species and the need to protect it. Furthermore, BMAC carries out awareness campaigns which aim at reducing the illegal trade of these macaques and their use as pet and entertainment animals. These campaigns are aimed not only at the local populations with whom the Barbary Macaque Awareness and Conservation works to redeem the reputation of barbary macaques sustain its value, but also at tourists in order to make them aware of the negative impact that supporting the exploitation of these animals, like for example posing with one to take a selfie, has both on the welfare of the individuals in question and on the conservation of the last wild populations.
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To send their messages, the awareness campaigns take advantage of different media platforms, from the traditional printed material to social media such as YouTube, Twitter, Facebook and Instagram.
Parco Natura Viva financially supports BMAC’s various activities, shares and promotes the awareness campaigns and carries out educational activities for the park’s visitors.